The economy in Asia, Russia, Brazil or the United Arab Emirates is booming – and so is steel, the material at the very beginning of the value-added chain. To be able to take part in the rapid development of emerging countries as a European exporter, firms in the steel industry can no longer rely solely on their core competence, the production of high-quality products, but must stand out in highly competitive markets with a variety of services. With its array of products and services, Deutsche Edelstahlwerke GmbH has laid the foundations for long-term success in the new markets and also profits decisively from its integration in the internationally operating alliance of the SCHMOLZ + BICKENBACH Group. At the beginning of December, the company demonstrated what exactly lies behind these three pillars of success to visitors at the Euromold in Frankfurt, the internationally leading trade fair for tool and mould design and construction and product development.